Included Documents
The new generation of performance and clean diesels, advanced hybrid powertrains, extended range and pure electric vehicles represent blank canvases for the performance and specialty-equipment industry. The green performance revolution is well underway. Making green cool while staying in the black is no longer an option ¿ nearly 85% of Americans consider themselves environmentalists and vehicle personalization continues to grow as market fragment to smaller segments. Green performance vehicles create a new direction for technology, automakers and the specialty-equipment industry. This panel of experts will provide an overview of the challenges and opportunities of green performance by building on lean customization principles, as well as explore the potential solutions for specialty-equipment and low-volume suppliers to collaborate with OEMs to fuse their brand equity and lifestyle cache with these emerging technologies and growing market segments.
