Does Green Matter in a Try-to-Survive Market?

Rising fuel efficiency standards, gasoline prices and global temperatures drove you to offer "greener" products. But is the global market truly along for the ride? Does "green" mean the same thing in markets where consumers may have less disposable income and availability to financing? Have more challenging marketing issues generated by the global financial crisis relegated green marketing to niche status? Does "green" matter in a market where business "survival" may be the foremost objective?

This session will explore the tough issues confronting automotive marketers in the wake of the global financial crisis coupled with increased consumer awareness about advancements in fuel efficiency and stricter emissions controls. What will be the impact of a turbulent market on consumer purchasing decisions in several key market segments and in key geographic markets? What features or services will be critical in product portfolios? What marketing messages will resonate among consumers facing such financial uncertainty? Come find out what researchers and market experts are finding in deeper dives into the various markets that are critical to the future of the automotive industry.