How Will Fuel Price Trends Influence the Technology Mix?

Besides the current financial crisis, the rapid rise in fuel prices in the first 9 months of 2008 has had the biggest impact on the auto industry in recent memory. The panel will discuss which technologies will increase in importance if the price continues to rise in the long term. They will also indicate which ones will be an "interim step" only. The panelists will also discuss what happens when the price of fuel drops as it did in the last quarter of 2008 and the effect that would have on product planning. The audience will hear from the experts who must plan powertrain options when facing very unpredictable pricing trends in energy products.