HEV Consumer Studies Discussion: How the Marketing is Changing

With energy prices well off their highs from a year ago, an global economic crisis and the challenging automotive market that goes with it, manufacturers are having a difficult time establishing sustainable value propositions for many of their offerings, particularly in the area of advanced propulsion technologies. By way of Synovate’s study of Consumer Attitudes toward Advanced Propulsion and Alternatively Fueled Vehicles and Synovate’s ongoing studies of consumer trends, Scott Miller will focus on the value propositions that hybrids and competing technologies can offer consumers and how those value propositions should be pursued and communicated in the market.