Myles Kovacs

Bio

President & Founder, DUB.

Myles Kovacs, 34, is a leading voice of the influential, trend-setting youth segment. Kovacs connects with young consumers through America’s influencers – entertainers, media, hot product designers and mainstream corporations. Creating a “DUB Revolution,” Kovacs has transformed the way businesses approach and succeed in reaching the youth market. And his cornerstone asset, DUB® Magazine, with a readership of over 9.5 million trendsetters per year, has spawned an entire culture. Kovacs has propelled DUB Publishing, Inc. and its family of companies into an annual $50 million-plus business. He partners with corporations such as Pepsi, Mattel, Procter & Gamble, Energizer, Chrysler LLC, Wal-Mart, Best Buy, and General Motors, targeting the youth market and the “urban mindset” young adult culture, and building buzz through celebrity affiliation. Companies call on his leadership for products and innovations that connect with youth culture – arguably the most elusive demographic. Pepsi found Kovacs’ business sense so compelling that it partnered with him on the Pepsi Free Ride promotion. DUB Magazine became one of the few companies ever to be co-branded on the Pepsi Bottle. In fact, the DUB logo was branded on over 700 million bottles of Pepsi, Mountain Dew and Sierra Mist generating over 3.5 Billion impressions nationwide. More about Myles